Supadu Presents: Achieving D2C Success One Step at a Time
MetaComet is all about royalty automation. Our friends at Supadu are all about helping publishers increase revenue.
Direct to Consumer sales growth and reader engagement are priorities for most publishers’ marketing teams. D2C provides not just improved margins on book sales but also the ability to connect directly with your audience and to grow a loyal community, as well as driving sales conversions.
MetaComet hosted this webinar presented by Sarah Arbuthnot, Chief Commercial and Operations Director of Supadu, exploring the steps needed to achieve D2C success with a special focus on using AI to generate impactful book promotions.
David Marlin is the President and Co-Founder of MetaComet® Systems, a prominent provider of royalty automation tools. Since founding the company in 2000, David has spearheaded the development of a suite of best-in-class systems that effectively facilitate royalty processes for nearly 200 publishers. David has also served as the chair for The Book Industry Study Group’s Rights Committee and Digital Sales Committee.
Before establishing MetaComet Systems, David served as a technology consultant for renowned publishers, collaborating with notable companies such as Random House, Penguin, HarperCollins, Holtzbrinck, Macmillan, Scholastic, Time Warner, and many others. David holds both an MBA and a BA from Columbia University in New York.
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